Mobile Web and You | Metanym

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Mobile Web and You

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Why do you need a ‘Mobile’ website?

If you have a well written and properly functioning website, do you really need to worry about making it ‘mobile’ friendly? The best way to answer that question is to look at current stats:

  • By the end of last year there were 1.5 billion mobile broadband subscriptions worldwide. (Source: mobithinking.com)
  •  45% of the world’s population is now covered by a 3G mobile network.
    (Source: mobithinking.com)
  • Mobile internet usage is projected to overtake desktop internet usage by 2014.(Source: tag.microsoft.com)

So if we know its big business and that it’s here to stay, what do we know about how people use their mobile web access?

  • 50% of all local searches are performed on a mobile device
    (Sourcetag.microsoft.com)
  • 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: www.gomez.com)
  • 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: www.gomez.com)

So doesn’t it make sense to make sure your site works well in a mobile setting?

Whether you are starting up and want your first website or are a growing business looking to reinvest in something new, just what should you look for in a mobile friendly site…

  • Think about what you want to show your customers, what is the most important factor, the thing that will make them want to stay?

If you use your site to sell products then concentrate on images that show off your wares to their best advantage. Mobile user’s aren’t necessarily going to be interested in fancy design features or lots of text and so in these cases a new mobile template can be used to transform your site into the most mobile-friendly format.

If your site is not used for selling but provides information, then a responsive design might be the best way to go. This recognises when a user is viewing your site on a mobile device and transforms the layout into easy to follow columns and simple navigation.

  •  Think about what users are searching for – if they are out and about perhaps what they are looking for is your opening hours, your contact details, a map to help them find you? Make sure this information is prominent.
  • Think about the device they may be using. Most use touch screens so it’s important that your site supports this and also shows users that the features are working by perhaps changing colours when an area is pressed.
  • Social interaction – 25% of the time spent on a mobile device will relate to social media sites so make sure you provide social media access on your site.
  • Try not to clog up the site with files that are too large or unnecessary images if they are likely to slow down access. Users will wait only a matter of seconds for a site to load before they decide to move on!
  • Make your navigation simple and easy to use. Menus should be collapsible where possible to make best use of the space on a page.
  • SEO – Don’t overlook this element – no point working hard on a mobile site that no one can find.
  • If you’re still not convinced by the stats, why not check your own analytics to prove exactly how many users visit your site using a mobile device. If you don’t use Google Analytics already, then sign up now at www.google.com/analytics.

So back to that question…Do you need a mobile site? Well what are you waiting for? Call us on 0845 1800 198 or contact us here and we’ll do the work for you!

Please take a look how one of our customers increased their enquiries by 100% with our help. Read the full story here.