WineParties.co.uk offers an innovative new concept in home entertainment – a DIY blind wine-tasting party kit. You get everything you need in a box to host your blind wine-tasting evening.
The project began with an in-depth analysis of the traffic on the poorly-performing existing website. Using Google Analytics, we were able to discover that site visitors were confused about the products and services on offer. The result was an abnormally high atrition rate between the home page and checkout, resulting in low online sales.
We designed a clearer website structure, which combined with a visual re-design, provides a much more effective buying experience. The new website combines eye-catching graphics with an easy to use online store where you can buy the kits or individual wines. There is a complex back-end order and content management system to allow the site owners to ensure the smooth running of their business.
Client Testimonial
Dear Metanym Team Many thanks for your efforts in completing the new-look wineparties.co.uk web site. The original analysis and recommendations were strong and researched in detail. We have been pleased with the visual and technical outcome which have already begun to raise eyebrows amongst users. It has been great to work with you on the project and we at Wineparties look forward to our continued collaboration on making the site and business grow.
