Social Media can benefit YOUR business by aiding customer communication, brand awareness, traffic to your website, and search engine optimisation. In a recent survey in Inc Magazine, 85% of businesses surveyed who were using social media said that they found that it created a “buzz” around their business.
Social Media:
- is a very important marketing channel – it is almost a “must have” depending on audience
- provides a personal (social) way of talking to your audience
- provides quick results
- aids search engine optimisation
- it’s the future!
- everyone’s using it
- it’s gaining trust
- it’s still growing
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratisation of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications …. that allow the creation and exchange of user-generated content”. Source: Wikipedia
Social Media is changing business, from trying to sell to making connections, from large campaigns to small acts, from controlling our image to being ourselves, from hard to reach to available everywhere.
Get on board now with one of our Social Media packages:
So we’ve established that Social Media is a very important marketing channel for your business. Now what?
Signing up to Facebook and Twitter is easy enough, but what do you say, how do you reach the right people, how do you link it all up so you don’t spend unnecessary hours on this. How do you find any time for it at all, for that matter?
That’s where we come in. Whether you just want someone to organise the day to day nitty gritty for you so that you have a presence that looks credible, or whether you want to swing the full Social Media PR machine into action to really push your business forward, we have a package to suit.
Our services are divided into the following 5 areas, and we have 3 different standard packages available. However, every business is different and will be starting from a different point, so please get in touch to discuss your bespoke requirements – we will definitely be able to help.
What we can do for you:
Please note: Your package will be tailored to your specific needs, and the above packages are indicators of broad content areas only. Your social media package is likely to cost £195 to set up, and between £150 and £1500 per month to manage. Now we know at the upper level, that sounds like a lot, and you could even think of employing someone at that cost, but don’t forget – this is a skilled service and not something you should just get the office junior to do, just because they use Facebook at home. It’s also a daily, resource-intensive exercise, and you should only consider employing someone if they are skilled online marketeer and this is one of their primary job functions. The main areas of work are outlined in more detail below:
Account & Profile Set up
Set up all accounts/profiles to 100% completeness. Brand all profiles and accounts. Integrate cross-channel feeds (blog to Facebook, Twitter to LinkedIn etc). Add Tweet and Facebook like buttons to site/blog, plus other social bookmarking links (Digg, Deli.cio.us etc).
Account & Profile Maintenance
Manage direct inbox messages. Accept/Decline follow/friend requests. Followbacks. Manage followers. Monthly report of friends, likes, followers etc.
Content Distribution
Audience building. Integration of your brand assets (video, brochure text, articles etc) into social media profiles.
Daily review of existing material on your website, any material you have provided, plus any external sources identified. Daily about 2 Facebook updates, 1 LinkedIn update, and 5-6 tweets based on this. Management of, and response to direct messages, i.e. we become your ears and mouth on social media channels. Actively follow/friend 5-10 new (targeted) people a day.
Reputation Management
Tracking what is being said about you, reporting back and responding.
Daily review, and weekly report, on trends in conversation with and about you. Early warning system for any perceived problems. Proactive management of the “message” with you.
Content Creation
Researched blog posts, Twitter messages (“Tweets”), Re-Tweets, Facebook status updates, adding influencers by Friend request, sharing links on Facebook.
We will write one well-researched, well-written blog article a day, relevant to your sector or company. You can either have us publish straight away, or you can maintain these in a bank of drafts to be released by you on to the blog when you are ready. The blog article will then be Facebooked/Tweeted etc.
Writing this amount of professional grade content for your blog (which is preferably part of your website) will not only have the effect of rapidly ramping up your position as an opinion former, but also massively add to the search engine positioning of your website, as Google et al love plentiful, fresh and original content.
Plus, if you don’t have a blog or blog-enabled website, we can set this up for you (your blog should be central to your content creation). We can also set up a free report as a way to capture email addresses, with automated follow-up processes using our state-of-the-art email marketing software. We will use social media channels and your blog to drive traffic to this page.
Call us now to discuss your bespoke requirements!
