Search Engine Optimisation
Launching a new website, and then hoping people will just find it, is like launching a pin into space and then trying to find it with a telescope….
Search Engine Optimisation (SEO), in its simplest terms, should really just mean that you have worked to achieve a good, well written and most of all useful website that helps your current or potential customers find everything they need to know about your business.
You want your website to work for you, to promote your business and most of all, to bring new customers to your door. But if you aren’t able to put your website in front of those potential customers, it can’t begin to do that work for you.
There are many companies that will promise quick and easy methods to push your website to the top of Google so that yours is the one that is chosen in searches.
But in reality, good SEO should be a steady, solid, long term and stable rise in search rankings and this can only be achieved when Google and other search engines start to recognise that your site ticks all the right boxes – it’s well-written, well presented, easy to navigate and useful.
It becomes attractive to search engines when it becomes clear that what you are offering matches exactly with what it’s customer are looking for. There doesn’t need to be any gimmicks, any tricks, any shortcuts. Just good, relevant, up to date and clear information. You have a great website: customers come to you.
So, in order to achieve this, what do we need to do?
The best place to start is a good solid, well presented website. It needs to include all the right ‘behind the scenes’ information that means that search engines can not only find you quickly, but also instantly recognise you as the best choice for their customers.
Next steps are to make sure that your website moves with your business. You need to make sure that every time a customer visits, they are presented with all your current news, all your current offers. The content must be up to date. If someone opens your page and they see that you are still offering Christmas sale information in June, it will give an immediate impression that you have taken your eye off the ball.
Some customers may have a keen interest in social media – Facebook, Twitter etc. and may find that these methods are an easy way to stay in touch with you. So you might want to consider adding these facilities.
Google currently places huge emphasise in both ‘local’ and ‘mobile’ search results so you need to make sure that your website is optimised to benefit from this. But Google’s ‘next big thing’ changes rapidly and so you need to ensure you have someone who can keep up to date on the current trends and update your site accordingly.
Search Engines want to know that you have invested time and effort in making your site the best it can be and one of the ways it will see this is if other sites want to link with you and direct their customers to you. We can initiate these links but again keeping in mind that these are only valuable when they benefit your customers.
SEO is not about tricking Google, it’s not about taking easy shortcuts. It’s simply about making your site a true reflection of your business so that the obvious next step are new customers picking up their phone, emailing or calling in to see you.
It just takes a little work to get it there and that’s where we come in.